Artículos de WhatsApp

B2B sales cycles are inherently lengthy due to the high stakes involved. Enterprise deals often require approval from multiple decision-makers, each with distinct priorities.

As businesses increasingly leverage the WhatsApp Business API for customer communications, ensuring compliance with the General Data Protection Regulation (GDPR) is critical

One of the most powerful features of WhatsApp CRM integration is the use of tags and labels to organize chats, track deals, and streamline campaigns

In today's fast-paced digital landscape, customers expect seamless, instant communication with companies on their preferred channels

With email open rates averaging 21.33% and WhatsApp boasting a staggering 98% open rate (Campaign Monitor, 2025), combining these channels into a dual-channel funnel can significantly enhance engagement and conversions

In today's hyper-connected digital landscape, businesses and individuals juggle an average of 10-15 apps daily to manage tasks, communications, and workflows, according to a 2023 report by Asana

In today's fast-paced digital landscape, businesses across industries are embracing innovative tools to improve customer engagement, streamline operations, and increase profitability

A versatile and powerful tool, the WhatsApp Business API offers advanced features tailored for large enterprises. By leveraging webhook handling, user event triggers, and role-based message routing, businesses can create seamless, automated, and personalized communication workflows

WhatsApp has become an important platform for real-time, personalized customer interactions. For B2B companies, integrating WhatsApp with a customer relationship management (CRM) system can streamline workflows, improve customer engagement, and increase sales efficiency